Plum Cream

Eau de parfum, 100ml Plum Cream reinterprets the Japanese plum, better known as umeboshi plum, eaten after a long maceration in salt. This saltiness reveals umami flavors, the famed fifth taste, which is captured in perfumery through the salted plum enhanced with rum, davana, and cistus, revealing a complex fruity leathery sensuality. This Japanese delicacy, for the first time translated as a fragrance, is expressed on the skin with depth and creativity.

Beauty is obvious. It does not need a speech.

David Frossard studied philosophy, then perfume. He founded Obvious because exclusive had become a joke. The clear line is here: Une Pistache, Un Musc, Une Figue, Un Bois, Un Oud, Une Rose, Une Vanille, plus Milk & Matcha, Scoville, Kakigori, Dulce de Leche, Floridita's Night, Frida's Thorns — and the same names as wash.

Collect at Shop 1029, free. Macao, Hong Kong and Mainland China by SF Express or JD Logistics — free from HK$500. Taiwan from HK$700. Fragrance, once opened, is final sale unless damaged in transit.

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