Milk & Matcha

Eau de parfum, 50ml Turning every day into a new adventure. Make the days meaningful instead of just counting them. But before diving into the hustle of daily life, an unchanging ritual takes center stage: a stop at the counter. The coffee machine roars, releasing a cloud of steam. This fleeting moment offers a treasured pause—a warm cup in hand, holding a velvety, green elixir. Crafted around the matcha accord, this fragrance draws its inspiration from the matcha latte. Inspired by the ritual of savouring a matcha tea with milk, Maebh McCurtin, the perfumer behind this creation, captured its soft and creamy notes.

Beauty is obvious. It does not need a speech.

David Frossard studied philosophy, then perfume. He founded Obvious because exclusive had become a joke. The clear line is here: Une Pistache, Un Musc, Une Figue, Un Bois, Un Oud, Une Rose, Une Vanille, plus Milk & Matcha, Scoville, Kakigori, Dulce de Leche, Floridita's Night, Frida's Thorns — and the same names as wash.

Collect at Shop 1029, free. Macao, Hong Kong and Mainland China by SF Express or JD Logistics — free from HK$500. Taiwan from HK$700. Fragrance, once opened, is final sale unless damaged in transit.

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