Bienaimé 1935 · Eau de parfum
Monsieur
A clean shirt. No costume.
75ml · HK$1,928
Coming soon
You can look. You can’t order it yet.
75ml, refillable. Norman glass. Also a 75ml refill (HK$120).
Librarian's notes
Une certaine idée du chic parisien, un hommage à l’élégance. Une fragrance fraîche, pure et audacieuse dont quelques gouttes suffisent à parfaire cette allure, qui séduit par sa discrétion et impose par son raffinement.
About Bienaimé 1935
Founded in 1935. Relaunched because the original still holds.
Robert Bienaimé was a chemist who became a perfumer and opened his own house in 1935. It returned in 2021 — same name, same French technique. Six perfumes (Vesprée, Monsieur, Fleurs d'Été, Jours Heureux, La Vie En Fleurs, Vermeil), then the same names as cream, soap, wash and candle. Bottles made to be refilled.
See the houseDelivery & returns
Collect at Shop 1029, free. Macao, Hong Kong and Mainland China by SF Express or JD Logistics — free from HK$500. Taiwan from HK$700. Fragrance, once opened, is final sale unless damaged in transit.
Service informationPayment
Charged in Hong Kong dollars. Card, Apple Pay, Google Pay, Alipay and WeChat Pay. This website does not store card numbers.
Notes
Named in the copy
The house writes the materials as it smells them. Read the introduction, then wear it.
Good to know
- Concentration
- Eau de parfum
- Size
- 75ml
- Perfumer
- Bienaimé
- Origin
- Paris
Norman glass. Made to be refilled.
Les parfums
Bienaimé 1935, reopened. Vespree, Monsieur, Fleurs d’été, Jours Heureux, La Vie en Fleurs, Vermeil — the same names, in glass by Pochet du Courval.
Explore the familyYour recommendations
Letter
Sign up to our newsletter
One letter a week from the magazine. Members are already on the list; you can leave it.